Facebook is building ‘Favourites’, a new feature that it wishes to introduce and encourage users to share more on the platform. It’s similar to Instagram’s ‘Close Friends’ feature where users can create a custom list of friends to share stories that they don’t want their entire friends or followers list to view.
You can select the people you want in your ‘Favourites’ list. Up to 10 people can be manually selected or from the automatically suggested ones. Currently, this feature isn’t exactly the same as Instagram’s ‘Close Friends’ but it could become like that in the future. It’s a middle ground between letting all your friends see content that’s posted on your Facebook Story, or else sending it privately to individuals via direct message. However, unlike Instagram, Facebook says the feature isn’t a way of restricting who sees your actual Facebook Story.
Favorites appear to be an attempt to encourage people to share more on Facebook, without worrying about a ballooning list of casual acquaintances accumulated over the years. It’s a problem that we were writing about and, if my own Facebook friends list is any indication, the problem has only gotten worse in the years since. There’s no internal or public testing of the feature rolled out yet. Hence, when the actual testing begins, the feature could be completely different from how it looks right now.